Link Popularity
- To measure the quantity and/or quality of sites that link back to your web page.

The top search engines view a link to your web page as a vote for your page. It is not only the volume of links to your page that is important but the quality and relevance of the pages that link to your page.

The facts: the more quality, relevant incoming links to your page, the higher the major search engines will rank your page.

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